Kristin Cavallari turns heads in a daring denim and lace look as she unveils Uncommon James’ new Detour jewelry collection in sizzling photos.
Kristin Cavallari is turning heads with her latest fashion statement.
The 39-year-old reality TV star and entrepreneur showcased her bold style in a new campaign for Uncommon James, posing in a daring denim and lace ensemble as she promoted the jewelry brand’s latest collection.
Cavallari modeled pieces from the brand’s new Detour collection in a desert-set photoshoot photographed by Dennis Leupold. She described the campaign as a return to the “old-school Uncommon James” aesthetic.
Kristin Cavallari rocks denim and lace
Cavallari opened the Instagram carousel with a close-up image of herself leaning against a row of roadside mailboxes.
She wore a fitted, light-wash denim corset-style top, accessorized with layered gold necklaces, hoop earrings and stacked bracelets from the Detour collection.
Her blonde hair was styled in loose, windswept waves, adding to the relaxed desert aesthetic of the shoot.
A second photo revealed more of the eye-catching outfit, with Cavallari posing in white lace underwear and slouchy cream-colored boots while wearing the cropped denim top.
The unusual combination gave the campaign a distinctly throwback feel while highlighting the jewelry she was promoting.
Fans react to Cavallari’s sizzling photos
The photos quickly drew reactions from Cavallari’s followers, with some fans comparing the campaign to the early-2000s pop culture aesthetic.
One commenter compared the shoot to Britney Spears’ movie Crossroads, while another joked that Cavallari should immediately share her leg workout routine.
Other fans focused on the jewelry, praising the new Detour collection and Cavallari’s overall look.
Not everyone was sold on the styling, however. Some followers complimented Cavallari’s appearance while questioning the unusual outfit or the decision to use a roadside mailbox setting for the photoshoot.
Kristin Cavallari returns to ‘old-school’ Uncommon James
The campaign represents another chapter for Uncommon James, the lifestyle brand Cavallari launched in 2017.
The former Laguna Beach and The Hills star has expanded the business beyond jewelry into skincare and home products. She has also continued working on her podcast and other entertainment projects.
In a recent interview with Business Insider, Cavallari described herself as a big-picture founder who particularly enjoys developing marketing campaigns and major brand moments.
She also acknowledged that her definition of success has evolved as her business and family life have grown.
Cavallari became a reality TV personality at 17 when she appeared on MTV’s Laguna Beach: The Real Orange County. Her television career later continued with The Hills before she shifted much of her focus toward entrepreneurship.
Cavallari continues to build her fashion brand
Nearly a decade after launching Uncommon James, Cavallari remains closely involved with the company and continues to serve as one of its most recognizable faces.
The new Detour collection campaign shows her embracing a more relaxed, edgy aesthetic while combining statement jewelry with a provocative denim-and-lace look.
With fans already debating the styling, Cavallari’s latest photos are generating fresh attention for both her fashion choices and the newest chapter of her jewelry brand.
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