Sydney Sweeney appears to reference boyfriend Scooter Braun with an “SB” necklace in a new SYRN lingerie campaign.
Sydney Sweeney has seemingly found a subtle way to keep boyfriend Scooter Braun close while promoting her latest lingerie collection.
The Euphoria actress appeared in a new campaign for her SYRN brand wearing a delicate necklace featuring the initials “SB.” The letters have drawn attention because they match Braun’s initials, although neither Sweeney nor her company has publicly confirmed that the necklace was intended as a tribute to him.
The understated accessory appeared alongside images promoting SYRN’s latest collection, giving fans another glimpse into the increasingly public relationship between Sweeney and the music executive.
Sydney Sweeney’s New SYRN Campaign
Sweeney modeled a pale pink-toned bra from SYRN in photographs shared by the brand on social media.
The campaign promotes the company’s Smooth Cup Demigod in “Babe,” a design based on the brand’s existing Romantic Demigod style but featuring smooth cups intended to work beneath T-shirts.
In one photograph, Sweeney posed for a mirror selfie while wearing the same look and the gold “SB” necklace.
The Necklace Catches Fans’ Attention
The initials immediately stood out because of Sweeney’s relationship with Scooter Braun.
While the connection appears suggestive, the actress and SYRN have not said that the necklace represents Braun. The interpretation comes from the initials matching his name.
The timing has nevertheless attracted attention because Sweeney and Braun have become increasingly open about their relationship over the past year.
Sweeney and Scooter Braun’s Relationship
Sweeney and Braun were first linked in 2025 after reportedly meeting around the time of Jeff Bezos and Lauren Sánchez’s wedding in Venice.
Their relationship initially remained relatively private, but the pair have since been photographed together on several occasions and have shared glimpses of their romance publicly.
Braun also publicly celebrated Sweeney’s 29th birthday earlier this month, describing their relationship as a partnership and sharing an affectionate message about their future together. Sweeney has similarly posted affectionate messages about Braun.
From Private Romance to Public Appearances
The couple’s relationship has become more visible in recent months.
They were photographed together in Venice in September, holding hands and sharing kisses while sightseeing. Braun has also accompanied Sweeney to major public events, including the Euphoria Season 3 premiere.
Their increasingly public appearances have made even small details, such as the necklace in Sweeney’s latest campaign, a subject of interest among fans and entertainment watchers.
SYRN Continues to Grow Under Sweeney
The latest campaign also highlights Sweeney’s expanding role as a businesswoman.
Rather than simply appearing as the face of the brand, Sweeney has built SYRN as part of her broader portfolio outside acting.
The lingerie company has continued releasing new designs and campaigns, with Sweeney frequently appearing in promotional material.
A New Chapter for the Actress
Sweeney’s career has increasingly expanded beyond acting into fashion, advertising and entrepreneurship.
At the same time, her relationship with Braun has become a regular part of entertainment coverage as the pair continue making public appearances together.
For now, the meaning behind the “SB” necklace remains unconfirmed. But its appearance in Sweeney’s latest SYRN campaign has given fans another small detail to examine as her relationship with Braun becomes increasingly public.
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